(See my biography page for more information).

Publications:
The Role of Internal Marketing (IM) in Sustainable Destination Management: A Case Study of Grand Bay, Mauritius
Vanessa GB Gowreesunkar,
Christopher Paul Cooper,
Ramesh Durbarry

The paper highlights the importance of internal marketing and depicts its contribution in sustaining a tourism destination. A renewed definition of internal marketing is provided.

Article: Print

 $US10.00

Article: Electronic

 $US5.00